Nearly everyone agrees that real-time collaboration, online communities and social and professional networks present enormous opportunities as marketing channels. Just how to execute an effective interactive marketing strategy to provide sales lift, particularly B2B sales, remains a mystery for many. Some companies have jumped on the bandwagon with great results while others have spent time and money with limited success. What is working and not working? Which avenues work best for B2B? Why do some fail and others succeed?

Come hear from visionaries who will help you understand the growth and appeal of communities while presenting the results of the newest research targeted specifically at the online marketing issues you face.

During this 2-day, information-packed Summit, B2B marketing and advertising professionals will share real-world examples of Social Commerce strategies and tactics that have driven sales lift, increased customer loyalty, and produced actionable metrics and measurable ROI. Interact with members of OfficeArrow’s community of small business owners and Office Professionals to find out what works best for brand building, fostering interaction and loyalty to ultimately influence buying behavior.

 

About OfficeArrow

Website: www.OfficeArrow.com
As the largest and fastest-growing online community of Office Professionals and small business owners, OfficeArrow’s social commerce platform provides solutions to with tips and advice from industry experts, articles and discussions from the OfficeArrow staff and answers to members’ questions from trusted peers and professionals. OfficeArrow helps members do their jobs better, faster and with more satisfaction while saving time and money at a single online destination.

By integrating relevant content, a highly-valued collaborative community, tools and applications, OfficeArrow provides its marketing partners a highly targeted and interactive marketing and sales channel to qualify, interact and engage with customers and prospects.

 

About WIMI

Website: www.WhartonInteractive.com
The Wharton Interactive Media Initiative is a data-driven research endeavor focused on interactive media, its effects on global businesses, and implications for traditional business models. Designed to capitalize on Wharton’s longstanding strength in conducting data-driven research, WIMI hopes to influence decision-making across several industries and will help companies understand how to monetize interactive data that they and others have collected. World-class researchers will collaborate with leading-edge businesses to ask and answer the critical questions.

The focus is not on “30,000 foot” perspectives or speculations about far-off future trends; instead the Wharton Interactive Media Initiative will passionately pursue relevant, well-validated, data-driven research that will drive winning business strategies for years to come. Furthermore, as interactive media are already shrinking the globe in a dramatic manner, the Initiative will maintain a global orientation in identifying and addressing these research questions.

The Wharton Interactive Media Initiative:

• Brings a passionate data-driven perspective to media businesses -- i.e., content distribution and information acquisition -- in a way that no other business school in the world can match.
• Distinguishes itself with a tight focus on the interaction between content provider and user, capitalizing on the wealth of individual-level data that are exploding at the crossroads of commerce, technology, and entertainment.
• Is dedicated to bringing world-class research rigor to better understand these complex interactions in order to drive new business strategies and tactics that will reshape the media landscape.