2009 Lift Summit Recap

The Wharton School of the University of Pennsylvania Professor Eric T. Bradlow presented the “10 Paradoxes of Social Media”.

Steve Ennen, WIMI’s Managing Director, provided an overview of the Wharton Interactive Media Initiative, which is a data-driven research endeavor focused on interactive media, its effects on global businesses, and implications for traditional business models.

Ben Golub, CEO, Plaxo, shared great insight on “Business Networking via Web 2.0”.

Author Erik Qualman, addressed his book Socialnomics and shared insight on the impact of social media on business.

Jeff Hilimire with Enguage Digital provided a tutorial of Twitter and its impact on ecommerce - Twitter marketing.

Co-founder and President of IT Toolbox (www.toolbox.com), George Krautzel presented “The Evolution of Online Communities”.

Evan LaPointe of Search Discovery, Inc., talked about “B2B & Social Media: Performance, Measurements, and SEO Benefits”.

Silverpop’s Richard Evans, shared with attendees great ways to integrate social media into email marketing successfully.

For more information about how to become a sponsor of Lift Summit, learn more about the agenda for 2010 or to register for September’s conference, contact Lift Summit.



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See more: 2009 Lift Summit A Huge Success and 2009 Lift Pictures

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