Schedule

2010 Lift Summit Schedule


Time Sessions Speakers Location
7:30am – 8:30am Breakfast and Networking Sponsored by OfficeArrow.com Salons B&C
8:30am – 8:45am Welcome and Introduction Mike Lewis
Chairman and Co-Founder of OfficeArrow.com and Chairman and CEO of ILD Corp.
Ellington Ballroom Salon D
8:45am – 9:30am Academically-Practical and Practically-Academic Social Commerce Learnings in Interactive Media - The world of practice and academia have never collided so positively and mightily as in the sector of interactive media. The presentation will focus on practically-academic and academically-practical findings in interactive media and their implications for social commerce and social shopping. The intent is to encourage people to look towards data-oriented academics to assist in the understanding of this complex new media and develop practical applications from the data that arises from it. Eric Bradlow
K.P. Chao Professor & Co-Founder Wharton Interactive Media Initiative
Ellington Ballroom Salon D
9:30am – 10:15am Social Commerce Maturity: From Participation to Transformation - What being social means for users in businesses with irreverent views Sam Decker
Chief Marketing Officer
Bazaarvoice
Ellington Ballroom Salon D
10:15am – 10:30am Break Sponsored by Social Strategy1 Ellington Ballroom Pre-Function
10:30am – 11:30am PANEL: Social Shopping for B2B
  • Exploring the effect of flash sales sites like Groupon, Living Social, Woot (recently acquired byamazon) and, for B2B, OfficeArrow
  • How B2B can join the rapidly growing online trend of social shopping
  • How companies are utilizing new sales techniques and outlets
Jeff Cohen of Howard, Merrell & Partners
Robert Ball of OfficeArrow
Mike Lewis of OfficeArrow
Eric Bradlow of WIMI
Ellington Ballroom Salon D
11:30am – 12:30pmHow Social Media Transforms the Way We Live and Do Business - Leading social media and commerce expert and award-winning author updates audience with latest B2B social commerce trends Erik Qualman
Author of Socialnomics
Ellington Ballroom Salon D
12:30pm – 1:30pm Lunch Sponsored by comScore Terrace & Salon F
1:30pm – 2:30pm PANEL: Social Commerce: Practices and Challenges – What Works, What Doesn’t
  • Interacting with vertically-focused online communities
  • How content can enhance customer interaction and loyalty, while also increasing word of mouth
  • Challenges of regulated industries
Dave Williams of BLINQ Media
Jon Caddell of ING
Donna Bedford of Lenovo
Lynn Bolger of comScore
Ellington Ballroom Salon D
2:30pm – 3:30pm TRACK 1 PANEL: The Roadmap to Measuring Social Return on Investment (SROI)
  • Understanding the dynamic metric system used to measure ROI
  • Key elements of accurately assessing your online presence. How to go from baseline to growing your business.
Dennis Stoutenburgh of SocialStrategy1
Leslie Darling of comScore
Mike Gelfond of MasterMind
Michael Thomas Social CRM Consultant
Salons B&C
2:30pm – 3:30pm TRACK 2 PANEL: Social Media Strategies and Tactics that Lift Sales
  • Identifying the best practices in social media and social commerce strategies in order to generate leads, promote customer loyalty and obtain customer feedback
Bryan Simkins of FedEx
Jennie Ecclestone of GM
Kristine Dobson of EmailDirect
Lisa Calhoun of Write2Market
Ellington Ballroom Salon D
3:30pm – 3:45pm Break Sponsored by Social Strategy1 Ellington Ballroom Prefunction
3:45pm – 4:30pm Leveraging Online Conversations to Accelerate Prospect Consideration Throughout the Buying Cycle
  • Aligning your objective to your prospects’ buying cycles
  • Enhancing online customer interaction and loyalty
Dave Bulger
Partner, Director of Insight, Strategy and Planning
EMA
Ellington Ballroom Salon D
4:30pm – 5:00pm Virtual Social Connections and Integrated Technology Boland Jones of PGi Ellington Ballroom Salon D
5:00pm – 7:00pm Cocktail Reception Sponsored by iMeet Prefunction & Terrace

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