Tuesday, September 15th

Registration

Meet your fellow attendees over a continental breakfast prior to the opening remarks.

Welcome and Opening Remarks: Monetizing Online Communities

Speaker: Mike Lewis, Chairman and Co-Founder, OfficeArrow

Program Overview: Opportunities and Challenges

Speaker: Robert Ball, CEO and Co-Founder, OfficeArrow

Wharton Interactive Media Initiative: An Overview

Speaker: Steve Ennen, Managing Director, WIMI

Capitalizing on The Wharton School’s longstanding leadership in data-driven research, the Wharton Interactive Media Initiative (WIMI) seeks to foster collaboration between world-class researchers and leading-edge businesses to understand how to monetize interactive data that they and others collect.

Interactive Media & B2B: 10 Paradoxes

Speaker: Eric T. Bradlow, Co-Director, WIMI

The emergence of interactive media in virtually all sectors of the economy has led to countless new ideas about buying behavior and marketing activities. Yet many of these concepts, when implemented and examined closely, have led to surprising conclusions – many of which contradict the validity and relevance of these ideas in the first place. Professor Bradlow presents a provocative “Top 10” list of such paradoxes, intended to get advertisers and merchants to think more carefully about the nature of interactive media and the way that customer and prospective customer relationships have – or haven’t – changed in this new era of marketing, particularly as it relates to business-to-business sales and marketing.

BREAK

Twitter: Marketing Must or All Hype?

Speaker: Jeff Hilimire, Managing Director, Engauge Digital

Does Twitter matter? This is a debate that has been raging in the marketing community for a while now, and has recently built even more momentum as celebrities like Oprah and Ashton Kutcher are capitalizing on this new medium.

Join Engauge Digital's Jeff Hilimire for a presentation all about Twitter - why marketers should pay attention to Twitter, how to use it right, and what potential really exists for capitalizing on this medium. If you are among the group that doesn't "get" Twitter, consider the headlines:

• Los Angeles Times: "Ignore Twitter? Major brands learn they'd better respond -- and quick"
• BusinessWeek: "Why Twitter Matters"
• Newsweek: "Twitter: Is Brevity The Next Big Thing?"
• Chicago Tribune: "Facebook, Twitter, other social media help drive business for small firms"

Oh, and bring your cell phone ... Twitterers AND cynics welcome ;)

Follow Jeff at @jeffhilimire - he'll be asking his followers questions over the next couple of weeks in preparation for the event.

Social Media Integration into eMail Marketing

Speaker: Richard Evans, Product Marketing Manager- Silverpop

As use of social networks/media continues to gain mass adoption, integrating email marketing and social media through social sharing links has quickly become a “must include” feature in marketers’ email programs.

Straight from Silverpop’s newest Social Media study covering more than 160 top companies and 58 million recipient actions, learn what types of offers are most shared; what creative layouts work best; words to incent recipients to post the message on a social site; and much more.

LUNCH

The Evolution of Online Communities: From knowledge sharing to personal brand building

Speaker: George Krautzel, Co-Founder and President, www.toolbox.com

George will share experiences and lessons learned from more than 10 years of operating online communities for professional knowledge sharing. He will examine how online communities have evolved from resources where professionals turned for quick-fix answers to workplace problems, to repositories of best practice information, to their current iteration as places where professionals can build their personal brands for career advancement.  This keynote will also examine how B2B service providers have experienced a similar evolution in their role in professional online communities, building corporate brand and growth by becoming integral parts of the knowledge-sharing process.

Social Commerce: Best Practices & Current Solutions (Panel Discussion)

• What’s working?
• How is B2B different from consumer models?
• Are Social Networking Ads, Fan Pages and Applications the answer?
• How effective are Enterprise Communities?
• What should be tracked and measured?
• What is a good ROI or result?

Moderator: Robert Ball,OfficeArrow

Panelists: Steve Stuk, BLiNQ Media; Eric T. Bradlow, WIMI; Michael W. Thomas, New Fire Social Media; Erik Qualman, Global VP of Online Marketing, EF Education

BREAK

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Speaker: Erik Qualman, Global VP of Online Marketing, EF Education

Social media platforms are fundamentally changing the way businesses and consumers behave; forever changing the way they communicate and interact with each other.  Erik Qualman will discuss his new book, Socialnomics and the theories behind these revolutionary events.

Q&A & First Day Closing Remarks

Speaker: Robert Ball, CEO and Co-Founder, OfficeArrow

Cocktail Reception and Networking Event

Wednesday, September 16th

Continental Breakfast

Business Networking via Web 2.0

Networking has always been a critical part of business. And, there have long been a core set of principles for how to do business networking well.  In the past 7 years, there has been an explosion of powerful  tools for online business and social networks. Obviously, these tools and techniques of business networking have changed how we network. But, have the core principles changed? This presentation explores both the promise and the perils of online business networking, including tips and tricks for being successful.

Speaker: Ben Golub, President & CEO, Plaxo, Inc.

Social Commerce: Real World Executions & Results (Panel Discussion)

You've heard all the great theory and best practices, now find out how leading advertisers are actually executing social commerce campaigns and what results they see.

Moderator: Allen Nance, President, Mansell Group

Panelists: Fred Lloyd, RollCall Business Conferencing; Richard Guest, Managing Director, New York Office, Tribal DDB Worldwide; Mike Gelfond, VP Client Development, LBi; Tom Barrett, Executive Director, Learn.com Personal Edition, Learn.com

BREAK

Talk with B2B Social Community users: The OfficeArrow Panel

Learn how to create a dialogue with your prospects and customers without overtly “selling to them”.

Moderator: Chrissy Scivicque, OfficeArrow Managing Editor

Panelists: Patricia Robb, Executive Assistant; Dewoun Hayes, Author & Office Professional; Sydni Craig-Hart, Virtual Assistant; Lauren Elder, Marketing Assistant, OfficeArrow

LUNCH

B2B and Social Media: Performance, Measurements, and SEO Benefits

With users and search engines both consuming user-generated and social media to find answers online, the importance of putting a cohesive strategy in place is growing geometrically.  But social media is quickly becoming the misunderstood darling of the online strategy mix.  This talk focuses on how you can make social media work for your business, how to attract a following, how to measure success, and how to employ safe and effective tactics to strengthen your SEO efforts through social media.

Speaker: Evan LaPointe, Director of Client Performance, Search Discovery, Inc.

Closing Remarks, Robert Ball, CEO, OfficeArrow