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Schedule

2010 Lift Summit Schedule

Time	Sessions	Speakers	Location
7:30am – 8:30am	Breakfast and Networking	Sponsored by OfficeArrow.com	Salons B&C
8:30am – 8:45am	Welcome and Introduction	Mike Lewis Chairman and Co-Founder of OfficeArrow.com and Chairman and CEO of ILD Corp.	Ellington Ballroom Salon D
8:45am – 9:30am	Academically-Practical and Practically-Academic Social Commerce Learnings in Interactive Media - The world of practice and academia have never collided so positively and mightily as in the sector of interactive media. The presentation will focus on practically-academic and academically-practical findings in interactive media and their implications for social commerce and social shopping. The intent is to encourage people to look towards data-oriented academics to assist in the understanding of this complex new media and develop practical applications from the data that arises from it.	Eric Bradlow K.P. Chao Professor & Co-Founder Wharton Interactive Media Initiative	Ellington Ballroom Salon D
9:30am – 10:15am	Social Commerce Maturity: From Participation to Transformation - What being social means for users in businesses with irreverent views	Sam Decker Chief Marketing Officer Bazaarvoice	Ellington Ballroom Salon D
10:15am – 10:30am	Break	Sponsored by Social Strategy1	Ellington Ballroom Pre-Function
10:30am – 11:30am	PANEL: Social Shopping for B2B Exploring the effect of flash sales sites like Groupon, Living Social, Woot (recently acquired byamazon) and, for B2B, OfficeArrow How B2B can join the rapidly growing online trend of social shopping How companies are utilizing new sales techniques and outlets	Jeff Cohen of Howard, Merrell & Partners Robert Ball of OfficeArrow Mike Lewis of OfficeArrow Eric Bradlow of WIMI	Ellington Ballroom Salon D
11:30am – 12:30pm	How Social Media Transforms the Way We Live and Do Business - Leading social media and commerce expert and award-winning author updates audience with latest B2B social commerce trends	Erik Qualman Author of Socialnomics	Ellington Ballroom Salon D
12:30pm – 1:30pm	Lunch	Sponsored by comScore	Terrace & Salon F
1:30pm – 2:30pm	PANEL: Social Commerce: Practices and Challenges – What Works, What Doesn’t Interacting with vertically-focused online communities How content can enhance customer interaction and loyalty, while also increasing word of mouth Challenges of regulated industries	Dave Williams of BLINQ Media Jon Caddell of ING Donna Bedford of Lenovo Lynn Bolger of comScore	Ellington Ballroom Salon D
2:30pm – 3:30pm	TRACK 1 PANEL: The Roadmap to Measuring Social Return on Investment (SROI) Understanding the dynamic metric system used to measure ROI Key elements of accurately assessing your online presence. How to go from baseline to growing your business.	Dennis Stoutenburgh of SocialStrategy1 Leslie Darling of comScore Mike Gelfond of MasterMind Michael Thomas Social CRM Consultant	Salons B&C
2:30pm – 3:30pm	TRACK 2 PANEL: Social Media Strategies and Tactics that Lift Sales Identifying the best practices in social media and social commerce strategies in order to generate leads, promote customer loyalty and obtain customer feedback	Bryan Simkins of FedEx Jennie Ecclestone of GM Kristine Dobson of EmailDirect Lisa Calhoun of Write2Market	Ellington Ballroom Salon D
3:30pm – 3:45pm	Break	Sponsored by Social Strategy1	Ellington Ballroom Prefunction
3:45pm – 4:30pm	Leveraging Online Conversations to Accelerate Prospect Consideration Throughout the Buying Cycle Aligning your objective to your prospects’ buying cycles Enhancing online customer interaction and loyalty	Dave Bulger Partner, Director of Insight, Strategy and Planning EMA	Ellington Ballroom Salon D
4:30pm – 5:00pm	Virtual Social Connections and Integrated Technology	Boland Jones of PGi	Ellington Ballroom Salon D
5:00pm – 7:00pm	Cocktail Reception	Sponsored by iMeet	Prefunction & Terrace

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See more: 2009 Lift Summit A Huge Success and 2009 Lift Pictures