Tom Barrett

Company: Executive Director
Learn.com Personal Edition, Learn.com | www.learn.com
Bio: Prior to joining Learn.com, the leader in on-demand workforce development and productivity, Mr. Barrett held the position of Director of Global Services for Kennametal Inc. and was responsible for Kennametal's $100M Global Services Business, which included process optimization, supply chain services, reconditioning, recycling, education and comprehensive services in 60 countries.  He was the founder and CEO of Outselling, Ltd., based in Cleveland, Ohio, providing sales leadership and revenue services to start-up companies as well as sales assessments for venture capitalists in their due diligence process.  As an Operating Partner with Glengary Ventures he led the sales and marketing teams at investment companies like Tooling U.

Follow me:

Eric T. Bradlow, Ph.D.

Company: K.P. Chao Professor & Co-Director
Wharton Interactive Media Initiative | www.WhartonInteractive.com
Bio: Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.
Professor Bradlow was recently named a fellow of the American Statistical Association, is past chair of the American Statistical Association Section on Statistics in Marketing, is a statistical fellow of Bell Labs, and was named DuPont Corporation's best young researcher while working there in 1992.

A prolific scholar, Professor Bradlow's research has been published in top-tier academic journals and he also serves as Associate Editor for the Journal of Computational and Graphical Statistics, the Journal of Educational and Behavioral Statistics among others; while serving on the Editorial Boards of Marketing Letters, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce.

Professor Bradlow earned his PhD and Master's degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania.

Follow me:

Steve Ennen

Company: Managing Director,
Wharton Interactive Media Initiative | www.WhartonInteractive.com
Bio: Steve Ennen is an award-winning media professional pioneering online strategies for more than 15 years. Ennen is former VP, Digital Business Strategies at American Business Media where, for more than three years, he advised dozens of media and marketing companies on digital transformation, video and mobile messaging, social networks and development of digital revenue strategies. Recently, he served as a consultant and business development executive for Neighborhood America, an award-winning technology company specializing in enterprise social networks. He has worked with the U.S. State Department to educate foreign publishers on digital media, is an instructor of media strategy at New York University, and has been guest instructor at Medill, Northwestern University. A former publisher and editor, Ennen launched several printed and digital media products in U.S. and global markets and his essays and journalism has been published in scores of international publications. He speaks around the globe on digital transformation strategies. Ennen has an MA degree from DePaul University, Chicago; BA degrees in English and Political Science from William Jewell College, Liberty, Mo., and has completed executive education at Northwestern University’s Medill/Kellogg Schools and M.I.T.

Follow me:

Richard Evans

Company: Product Marketing Manager,
Silverpop| www.silverpop.com
Bio: In his role at Silverpop, Evans is focused on understanding the evolving needs of online marketers and driving product marketing and strategy efforts to address those needs. With more than a decade of experience in the field of email marketing, Evans is a driving force behind Silverpop's portfolio of products, including its email, landing pages, mobile marketing and social media offerings. Prior to Silverpop, he was vice president of interactive services at Target Resource Group, where he led the development of a leading suite of online marketing tools, and provided marketing counsel to North America’s largest and most renowned arts and entertainment companies. He has also served in executive, product marketing, and development roles as the managing partner of EM Interactive Media in Atlanta, as well as at Nortel Networks.

About Silverpop

Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.

Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.

Follow me:

Mike Gelfond

Company: VP Client Development, LBi | www.lbi.com
Bio: Mike is an award-winning leader in interactive advertising, and is known for his client’s measurable results, interactive brand building and retention. Mike’s clients include IntercontinentalExchange, Bayer CropScience, BLOCKBUSTER, Coca-Cola, Cox Enterprises, Hooked on Phonics, Pebble Beach Resorts, Roche, The Cliffs and The NFL Network.

LBi is the leading international full service digital agency with 29 offices in 12 countries and over 1,600 employees providing clients with marketing and technology solutions.  

Follow me:

Ben Golub

Company: President and Chief Executive Officer for Plaxo | www.plaxo.com
Bio: Ben Golub is the President and Chief Executive Officer for Plaxo. Prior to joining Plaxo, he was Senior Vice President of Marketing and Corporate Affairs for VeriSign, Inc. In his eight years at VeriSign, he also served as Senior Vice President of the security and payments business and General Manager of VeriSign’s managed security services business. In these roles, Ben managed worldwide sales, marketing, product development, support, operations, and business development activities. Prior to VeriSign, Ben held a number of product development, operations, and business development roles at companies such as Avid Technology, Inc., and Sun Microsystems, Inc.

Ben holds an MBA from Harvard Business School, and a Masters in Public Administration from the Kennedy School of Government at Harvard. He graduated with a B.A. in Public Policy from Princeton University, and holds a Certified Information Systems Security Professional (CISSP) accreditation.

Follow me:

Richard Guest

Company: Managing Director, New York Office, Tribal DDB Worldwide | www.tribalddb.com
Bio: Throughout his career, Rich Guest has focused on leveraging his through the line experience to help clients develop idea-centric communication programs that capitalize on multiple media touch points to amplify the impact of advertising. Rich is currently responsible for managing the award winning, New York office of Tribal DDB Worldwide. In this capacity he oversees the office’s 70+ employees who work with clients including Diageo, Merck, NBCUniversal, Novartis Consumer Healthcare, Philips Royal Electronics, Sallie Mae, and Solvay Pharmaceuticals. Additionally, he leads Tribal DDB’s global relationship with Johnson & Johnson’s beauty brands, which includes iconic brands such as AVEENO, Clean and Clear, Neutrogena, Neutrogena Cosmetics, and Rembrandt.

Previously, Rich spent several years at Tribal DDB’s Chicago Office working in a variety of client service, business development, and marketing strategy roles. He managed agency relationships with clients including Dell, LensCrafters, Microsoft, McDonald’s, Qwest, Ronald McDonald House Charities, and Universal Studios. During this time he helped McDonald’s craft their first In-Video Game Marketing Strategy as well as establish relationships with Electronic Arts and Activision which saw the company’s products placed in The Sims, The Sims Online, and other major video game titles.

Rich has also worked at DDB Chicago, J. Walter Thompson (Detroit) and comScore Networks. He has been awarded an M.B.A. from the Kellogg School of Management at Northwestern University and a B.A. with Honors from Indiana University Bloomington.

Jeff Hilimire

Company: Managing Director, Engauge Digital | engauge.com
Bio: As Managing Director, Jeff Hilimire leads the Engauge Digital team with his passion for interactive marketing and experience built on a long track record of client successes. A co-founder of Atlanta-based Spunlogic, Jeff secured a partnership with Engauge, a marketing agency formed to unite the power of digital, traditional, and direct marketing; and in 2008 was acquired, becoming Engauge Digital.

Since 1998, Jeff has seen his enthusiasm and expertise in online marketing gain the attention of many leading brands, including Coca-Cola, the State of Georgia, and The Home Depot. Under his direction, the agency has been recognized by a number of industry awards, including PRSA awards, the Web Awards and the American Business Awards.

Jeff is on the board of Junior Achievement of Georgia and the Children’s Imagine It! Museum. In 2008, he was ranked #4 on Catalyst Magazine’s Top 25 list of Atlanta Entrepreneurs, and is a 1to1 Magazine Customer Champion. Jeff speaks regularly in the industry on the topic of emerging marketing and leadership.

Follow Jeff's blog.

Follow me:

George Krautzel

Company: Co-Founder and President | www.toolbox.com
Bio: George Krautzel is co-founder and president of Toolbox.com, which helps professionals do their jobs better by providing them with the ability to easily share knowledge with experienced peers.

George guides the company's execution, overseeing daily operations, directing company-wide implementations, and ensuring long-term business growth. Under his leadership, Toolbox.com has continually advanced its network services to meet the needs of more than 1.4 million members and over 800 advertising partners.
Prior to his experience with Toolbox.com, George held various roles at Accenture and co-founded an IT consulting company. He received a Bachelor of Science in Finance from Villanova University.

Follow me:

Evan LaPointe

Company: Director of Client Performance, Search Discovery, Inc. | www.searchdiscovery.com
Bio: Evan LaPointe has been creating and improving web sites for almost 15 years.  After graduating Vanderbilt University with degrees in Economics and Engineering, Evan began his career in the financial industry as an equity research analyst for an independent research firm.  He made his shift back into the online space by joining 360i in 2005 and starting a consultancy shortly thereafter that focused on improving how large businesses gather and use research and analytics data to shape their web experiences.  Evan joined Search Discovery in 2008, offering clients a comprehensive post-click analytics offering to drive higher ROI not only for search campaigns, but all site traffic.

Follow me:

Mike Lewis

Company: Chairman & Co-Founder, OfficeArrow, LLC | www.OfficeArrow.com
Bio: Mike Lewis is a seasoned entrepreneur who has successfully formed, financed and managed more than a dozen ventures in telecommunications and technology. Throughout his career, he has demonstrated a unique ability to identify meaningful new trends and position companies to take advantage of emerging opportunities.

Since co-founding ILD Telecommunications, Inc. in 1996, he has served as Chairman and CEO. He has directed the company’s growth and success as a leader in payment processing, business process outsourcing and conferencing and collaboration solutions. Mike’s ability to assess markets, capitalize on targeted acquisitions and cultivate an open partner relationship with customers are the trademark components of his approach to the growth and success of ILD and other ventures.

His concept for OfficeArrow evolved from a number of successful B2B activities that have been shown to flourish within the framework of a collaborative community. With his vision and backing, OfficeArrow has grown from a simple idea into the internet’s largest and fastest growing community of Office Professionals. Before starting ILD, Mike was president of his own private equity firm, Triad Capital Partners and prior to that, he was the founder and president of two successful telecommunication companies, TransTel Communications, Inc. and ComLink 21. He also served as a co-founder of a successful B2B teleservices firm that was started in 1988 and sold in 1995.

Mike also proudly serves as a participant in Wharton’s Entrepreneur in Residence Program.

Fred Lloyd

Company: Sr. Vice President & founding member of ILD Telecommunications | www.800rollcall.com
Bio: As Senior Vice President and a founding member of ILD in 1996, Frederick W. Lloyd is responsible for the strategic planning and corporate development of ILD, and is the divisional head of ILD's RollCall Business Conferencing division. A 25-year veteran of the financial services industry, Fred's experience encompasses the areas of mergers and acquisitions, public and private debt and equity financing and senior level operational management.

Among Fred's many achievements at ILD are the oversight of nineteen acquisitions of various telecommunications companies and the successful management of subsequent integration efforts. In addition to various strategic initiatives, Fred maintains operational responsibility over ILD's RollCall Conferencing division.

Prior to joining ILD, Fred served as a principal of Triad Capital Partners. During his career, he has successfully negotiated, financed and completed more than 50 acquisitions in diverse industries with an aggregate transaction value in excess of $100 million dollars.

Fred holds a master's degree in Finance from Florida State University, in Tallahassee, Florida and a bachelor's degree in Economics from Vanderbilt University in Nashville, Tennessee.

Allen Nance

Company: President, Mansell Group | www.MansellGroup.com
Bio: Allen Nance is President of Mansell Group, the largest privately held e-mail marketing firm in the U.S. He is also Founding Partner of Southern Equity, a diversified holding company.

Founded in 1999, Mansell Group is headquartered in Atlanta, with offices in Washington D.C. and New York. The firm provides a suite of intelligent data-driven marketing solutions, combining leading technology with marketing insight to drive customer communication programs. Its innovative offerings include e-mail, SMS mobile marketing and broadcast voice messaging, as well as database management, customer intelligence and online lead generation. Mansell Group actively supports more than 500 leading organizations through its Web-based Software as a Service (SaaS) platform. The firm’s clients include AirTran Airways, AARP, the City of Atlanta, the National Education Association, Payless Shoe Source, Randstad, the Service Employees International Union, ChoicePoint, ShermansTravel Media, The Princeton Review and Thompson Corporation.

The Technology Association of Georgia chose Mansell Group as a TAG Top 40 Innovative Company in 2009. Georgia Trend magazine selected Mr. Nance in 2004 for its “40 under 40” feature, which recognizes rising young business leaders from across the state. He also received the 2006 Outstanding Young Alumnus award from The University of West Georgia. In 2005, Mr. Nance co-authored two chapters in Inside the Minds: Technology Enabled Marketing - A Prerequisite For Survival, published by Aspatore Books. He also writes a blog on various industry-related topics.

Follow me:

Erik Qualman

Company: Global Vice President of Online Marketing, EF Education | www.EF.com
Bio: Qualman's book Socialnomics: How Social Media has changed the way we live and do business is now #1 on Amazon's list for Online Marketing books.  He is a frequently requested speaker within the Internet and marketing community. He is a columnist for Search Engine Watch and also maintains a social media blog at www.socialnomics.net. 

Qualman has been highlighted in numerous publications including: BusinessWeek, AdvertisingAge, Forbes, PR Week, Investor’s Business Daily, eWeek, Media Life, Direct Marketing News and Direct Response Magazine.  He has also been interviewed on various radio and television outlets.  Qualman is also a published fiction author.

As the world’s largest private educator, EF Education is headquartered in Lucerne, Switzerland and has more than 26,000 employees in 53 countries.  Prior to joining EF Education, Qualman helped grow the online marketing and eBusiness functions of Cadillac & Pontiac (1994-97), BellSouth (1998-2000), Yahoo (2000-03), EarthLink (2003-05) and Travelzoo (2005-08). Qualman holds a BA from Michigan State University and an MBA from The University of Texas at Austin.  He was also first team Academic All-Big Ten in basketball at Michigan State and still finds time to follow his beloved Spartans.

Follow me:

Chrissy Scivicque

Company: Managing Editor, OfficeArrow, LLC & Founder of EAToolbox.com | www.OfficeArrow.com
Bio: With a Bachelor’s Degree in Business Administration and a Certification in Holistic Clinical Nutrition, Chrissy considers her education uniquely balanced. After nearly ten years working in the wonderful world of office administration, Chrissy launched her website, The Executive Assistant’s Toolbox, as a way of sharing her passion for the profession. She joined OfficeArrow in March of 2008 as the Senior Content Manager and quickly rose to become Managing Editor. She considers OA the perfect place to share her love of all things admin while doing what she enjoys most – writing and helping others.

Stephen P. Stuk, Ph.D.

Company: Founder & Chief Intelligence Officer of BLiNQ Media | www.BlinqMedia.com
Bio: Steve brings more than 30 years of real-world and academic experience to the LIFT Summit. He specializes in statistical modeling and most recently has been focusing his efforts to determine user intent. Through the collection, analysis and modeling of passive data, the information about the consumer can be inferred – a full step beyond data mining and modeling in that it accurately determines new information. By collecting and combining data such as when, how, where and in what way a consumer uses various media; he then combines it with other information to develop preference models through non-linear and dynamic techniques. His experience in education, research, traditional and Internet businesses provides him with an understanding of the realities of successful application and implementation of the techniques for profit. This work has been successfully employed with Direct Mail selection, Loan Risk monitoring and website SEO.

Steve earned his Ph.D. in Applied Statistics, and an M.S.O.R and Ms. Systems Analysis from the Georgia Institute of Technology with a B.A. in Mathematics and a B.S. Engineering with honors from Oakland University.

Follow me:

Michael W. Thomas

Company: Director of  Social CRM Strategy, New Fire Social Media | www.newfiresocialmedia.com
Bio: Bio: As Director of Social CRM Strategy with New Fire Social Media, Michael's expertise in CRM and Social Media has given him great insights into Social CRM strategies. He serves as the National President and National Board member of the CRM Association, the Advisory Board of CRM and DW Experts; and on the Editorial Advisory Panel of Touch Briefings. He served as a 2005-2008 Peppers and Rogers Group 1to1 Impact Awards Judge and a contributor/panelist on 1to1 Magazine's "Taking Issue" column. Michael received the CRM Magazine, 2004 Most Influential CRM Leaders Award and was co-host of the "Technology For Business Sake" radio/podcast program. Michael was invited by The Wharton School of business to present "Social Media meets CRM" to the BA and MBA Classes. He has more than 20 years of IT Solution Consulting experience working for companies like ADP, Oracle and PeopleSoft. You can follow his blog at www.mwthomasscrm.com.

Follow me:

Robert Ball

Company: CEO & Co-Founder, OfficeArrow, LLC | www.OfficeArrow.com
Bio: Robert Ball’s diverse background helps him to provide the vision and leadership necessary to shape the direction of OfficeArrow’s operations. Prior to OfficeArrow, Robert served as a member of the founding executive team of Akamai Technologies, a Web 2.0 pioneer and the leading global service provider for accelerating content and business processes online. As General Counsel, Robert managed Akamai’s IPO and secondary round of financing. As Vice President of Business Development, he directed Akamai’s acquisition strategy, strategic partnership activities, new product development and international expansion. As Vice President of Product Marketing, Robert directed Akamai’s go to market strategy. And as Vice President, International, Robert led the efforts that grew Akamai’s international revenues four-fold in less than two years.

Before Akamai, Robert co-founded and managed the Internet and E-Commerce practice of Alston & Bird, one of the nation’s top corporate and technology law firms.

Follow me:

Sydni Craig-Hart

Business & Marketing Coach | From Smart Simple Marketing and Executive Assistant to Virtual Assistant
Bio: Sydni created a six-figure Virtual Assistant practice from scratch and quickly evolved into a trusted Marketing Strategist and Consultant.  She works with solo service professionals who are looking to attract more clients and make more money.  Known for her tech-savvy, integrated approach to online marketing Sydni has been able to assist her clients in generating hundreds of thousands of dollars of revenue and gain national recognition for their businesses. Using her proven 10-step marketing system, Sydni's focus is on teaching service professionals to implement highly effective, automated marketing strategies that get results and provide the entrepreneur with the time and space to focus on the work that they love.  She also works with professionals who want to exit the corporate rat race to think and act like entrepreneurs.  Sydni is passionate about teaching Administrative Professionals how to use their unique talents, that are often taken for granted by the corporate world, to create a thriving business of their own and enjoy the rewards that come from being self-employed.  As an OfficeArrow contributor, Sydni offers advice and provides guidance to aspiring and current Virtual Assistants.

Dewoun Hayes

Author
Bio: As an Office Professional for 15 years, Dewoun is passionate about online learning and education, having received all her degrees via distance education online.  She has written articles for professional websites such as OfficeArrow and has participated in panel discussions, workshops, and seminars.  She founded the Dynamic Support Group, a company committed to training, educating, and consulting professionals with the necessary tools, tips, and techniques needed to institute the "pro" in professional.  She has created and maintains the Office Professional's Place blog.

Patricia Robb

Executive Assistant
Bio: Patricia Robb is the author of the blog Laughing All the Way to Work: A Survival Blog for Today’s Administrative Assistant.  She spends time online participating on interactive sites such as OfficeArrow and other social and professional communities.  As someone who hates shopping, she loves the convenience of ordering online and finds it an excellent alternative.  Patricia is the Executive Assistant to the CEO of a not-for-profit organization in Ottawa, Canada and has almost 30 years experience as an office professional.

Lauren Elder

Company: Marketing Assistant, OfficeArrow, LLC | www.officearrow.com
Bio: Lauren is a graduate of The Georgia Institute of Technology and currently serves as OfficeArrow's Marketing Assistant. As the person who manages all of the online social marketing efforts for OfficeArrow, she loves to spend time connecting with others on Facebook and Twitter. She appreciates social media for all of its practical applications including customer service, lead generation, and most importantly, staying close to the customer so that OfficeArrow can be sure we're meeting their needs.

Follow me: