2009 Lift Summit A Huge Success
Prepare for Lift-off!
Boost your B2B marketing performance using proven social commerce tactics. LIFT: The B2B Social Commerce Summit gives you the tools necessary to launch, manage and evaluate a business-to-business social marketing campaign.
During this 2-day, information-packed Summit, B2B marketing and advertising professionals will share real-world examples of Social Commerce strategies and tactics that have driven sales lift, increased customer loyalty, and produced actionable metrics and measurable ROI. Find Out More...
Who should attend?
- C-Level Executives
- Marketing Professionals at the Director, VP and SVP levels
- Sales and Channel Sales Professionals
- Small Business Owners and Entrepreneurs
What will you learn?
- How to build B2B Social Marketing Strategies that yield measurable results
- Best practices for B2B Social Commerce that you can apply to your own efforts
- How to quantify B2B Social Commerce efforts
- Enhance online customer interaction & loyalty
- How to use B2B Social Marketing to test new products; cross-sell/up-sell; create sales lift
Agenda at a Glance
Tuesday, September 15
- Program Overview: Opportunities & challenges
- Morning Keynote – Interactive Media & B2B: 10 Paradoxes
- Twitter: Marketing Must or All Hype?
- Social Media Integration into Email Marketing
- Afternoon Keynote – The Evolution of Online Communities
- Social Commerce: Best Practices & Current Solutions
Wednesday, September 16
- Social Commerce - Real World Executions & Results
- Socialnomics
- Talk with B2B Online Community users: The OfficeArrow Panel
- Business Networking via Web 2.0
Speakers
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Eric T. Bradlow, Ph.D.
- An applied statistician, prolific scholar, published author and expert on modeling and statistical methodology.
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George Krautzel
- He is co-founder and president of Toolbox.com, which helps professionals do their jobs better by providing them with the ability to easily share knowledge with experienced peers. Read More
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Jeff Hilimire
- Jeff's expertise and passion for interactive marketing has helped him build a long track record of client successes.
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